Government Technology

Optimize Your Agency’s Multi-Channel Content

June 1, 2011

Date: Wednesday, June 1, 2011
Time: 11:00AM PDT / 2:00PM EDT
Duration: 1 Hour

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Let’s face it – today’s agency’s business is more than just one channel.  Citizens are demanding multi-channel engagement with government agencies, and consistent, efficient delivery is critical to maximizing citizen engagement, lowering costs and delivering superior agency service.

Over 61% of American adults engage with their agencies online, and nearly half of those also use the telephone, a letter or in-person contact.  Whether it’s digital, paper, social or voice, managing the lifecycle of content that serves the needs of citizens across channels can be overwhelming.  Especially when citizens expect intuitive experiences with every interaction. Until recently, agencies have been treating each channel independently, causing an overload of content development and management, and ineffective, costly engagement patterns.


Join Government Technology and the Center for Digital Government for a live, interactive webinar that will discuss and demonstrate how to:

  • Deliver what citizens want, when they want it, to the channel of their choice
     
  • Maximize the value of every citizen engagement, and lower the cost of providing services
     
  • Leverage and optimize the power of social technology to change the shape and depth of your citizen relationships
     
  • Refine and optimize engagement paths across multiple channels, ensuring a consistent customer interaction thread is maintained


Moderator:

Liza Lowery Massey
Senior Fellow, Center for Digital Government
Former CIO, City of Los Angeles, CA
Former CIO, City & County of San Francisco, CA


Speaker:

Loni Kao Stark
Group Enterprise Solutions Manager
Adobe Systems

 

 

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For questions, please contact:

Lee Vang

800.940.6039 ext 1407

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