Overview
February 25
Watch Now
On February 25th, join ArchiveSocial and the South Daytona Police Department to learn how to prepare for and respond to a situation going viral on your social media sites. When a controversial photo was posted to Facebook, the South Daytona PD went from managing a few social media interactions per day to handling more than 13,000 posts and comments over a single holiday weekend. Even though the initial post was neither created by nor posted to South Daytona PD’s page, the public turned to them to take action. Hundreds of thousands of social media shares later, the Department found themselves thrust onto the national media stage and under pressure to provide information quickly.
Join us to learn how the viral incident impacted South Daytona PD’s communications team, and how they were able to respond to requests for information during and after the incident. Jeanne Willard, Public Information Officer for South Daytona PD, will share her story and how planning, transparency and coordination, coupled with a robust record keeping strategy helped her department weather the storm.
This webinar will give you the opportunity to hear from South Daytona and ArchiveSocial and learn:
- How external situations can instantly impact and involve an agency’s social media presence.
- Steps that public agencies can take to prepare for a viral situation and effectively respond to a variety of audiences.
- Related examples and case studies in which public agencies have had manage the risk and liability of unexpected situations involving their social media.
- How to proactively mitigate risks and liabilities through the use of a social media policy and cost-effective archiving tools.
- How agencies can efficiently maintain digital records for social media communications in compliance with the Public Records Act.
Speakers:
Jeanne Willard, Public Information Officer, South Daytona Police Department
Anil Chawla, CEO, ArchiveSocial
Moderator:
Morgan Wright, Senior Fellow, Government Technology