There's something about the American spirit that causes us to need heroes. Perhaps it's the legacy of self-determination passed on to us -- along with democracy -- from the ancient Greeks. Those guys loved a good hero.
Throughout history, we have looked to military men and women, explorers, scientists, astronauts and even an occasional politician to help us believe that anything is possible. More recently, our most popular heroes have come from the ranks of professional sports.
Only a few years ago, when Michael Jordan epitomized the pinnacle of professional basketball, media campaigns for products like underwear and sports drinks were telling us to "Be like Mike!" And we wanted to be.
More recently, advertisers encouraged us to "Be a Tiger." For a while that looked pretty good. Now, not really.
I've been thinking about what kind of hero I should have, and I've decided that I want to "Be like broadband." I think it's the perfect choice.