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Salinas, Calif., Attempts to Reboot as AgTech Hub

Salinas hopes to turn its sons and daughters of farmworkers into coders for the next generation of data-driven, automated farming in a valley known as the salad bowl of the world.

by Geoffrey Mohan, Los Angeles Times / February 9, 2016
Dario Molina, who used to work in the fields of Salinas as a day laborer, now attends Hartnell College Alisal Campus. He is enrolled in a three year program entitled, "CS in 3" that pushes community college students through computer science and information technology degrees in three years. Genaro Molina/Los Angeles Times/TNS

(TNS) -- Dario Molina’s alternative life scrolls by on both sides of Highway 101 north: acre upon acre of lettuce, spinach, heartbreak.

Not me, he thinks. Not anymore.

“Sometimes I reminisce,” Molina says. “Damn, I remember working in that field. I remember that heat … that song. Now I’m just thinking, I just want to get over this.”

He tucks a water bottle between his back and the driver’s seat of his 1996 Civic to keep his lumbar muscles from stiffening as towns drift by: Greenfield, Soledad, Gonzalez, Chualar. Each as poor as the next. He turns east on an old farm road, then north, until the fields wash up against the east side of Salinas.

There, at Hartnell College’s Alisal campus, Molina settles behind his laptop, furiously typing code like they were still plucking chiles, feeding bucket after bucket onto a packing machine that advances steadily on his heels.

He’s there by 8:30 a.m., 15 minutes early for his first class. He’ll stay until 10 p.m., later if they didn’t kick him out. Weekends when he can. Holidays.

Dario Molina, 22, is in a hurry to outrun his past.

So, too, is Salinas.

Salinas is trying to reboot itself as the agricultural technology center of California. It hopes to turn the sons and daughters of farmworkers, like Molina, into coders for the next generation of data-driven, automated farming in a valley known as the salad bowl of the world.

“We’re not trying to reinvent ourselves,” said Andrew Myrick, the city’s economic development manger. “There’s cities all across the country that are trying to attract Google to come and build their headquarters. That’s not who we are. We’re agriculture.”

No public high school in the Salinas valley taught computer science and only a sliver of Salinas’ workforce worked in computer science for a living when the ag-tech idea took hold about four years ago. Capital One had just bought out the city’s largest private employer, HSBC, putting about 900 people out of work.

“That’s when we said, “Well, what else do we really need to do to strengthen our economy so this doesn’t happen again?’” City Manger Ray Corpuz said. “That’s when we said we need to build around agriculture, ag-technology.”

Andy Matsui, a Japanese immigrant who turned 50 acres into a fortune in orchids, contributed $2.9 million to start a three-year computer science program at Hartnell College and California State University, Monterey Bay. That program has since coalesced with others in what now is known as the Steinbeck Innovation Cluster, named for Nobel Prize-winning author John Steinbeck, who grew up here.

Matsui is not the only major grower stepping up to help. Native son Bruce Taylor, chief executive of Taylor Farms and a scion of the Church lettuce family, placed a $40 million bet on downtown last year when he opened a corporate headquarters a quarter of a mile from Skid Row.

“In the 59 years that I’ve lived here, downtown has continued to go downhill,” Taylor said. “We had an opportunity through the success of our business to maybe change the trajectory and to make a positive impact on the future of Salinas.”

On the bottom floor of the five-story French Colonial building is the centerpiece of Salinas’ ambitions: the Western Growers Association Center for Innovation and Technology, which hopes to create the first wave of ag-tech start-ups. Ten have taken up residence so far — offering drone and satellite-based imaging, soil sensors, solar energy controls, app-based data management and other tools for a burgeoning “precision agriculture” movement.

High hopes have been dashed here before. The National Steinbeck Center, across the street from Taylor’s headquarters, was founded in 1998, but now is a dollar-a-year tenant in its own building, which the city sold for $3 million to Cal State Monterey Bay. (The university does not plan any regular college courses there.)

Banners across the front of the center tout Salinas’ ambitions to be a “City of Letters,” though it is the government center of a county where 28 percent of residents lack basic literacy skills, according to the Panetta Institute for Public Policy.

Steinbeck himself was not charitable about his childhood home. “The mountains on both sides of the valley were beautiful and Salinas was not, and we knew it,” he wrote in 1955. For the native son who set several novels here, the town founded on a high spot amid salt flats had “a blackness that seemed to rise out of the swamps.” The unflattering portrait stung then and haunts the city now.

Salinas just ended it its worst year for murders — 39 of them, clustered in the east side area where Molina attends computer class. Most were Latino, male and young — the median age in the city is under 29, far younger than the state average. One in five of Salinas’ 157,000 residents lives below the poverty level, and the average per capita income was $17,810 in 2014 — 40 percent lower than the state’s median, according to U.S. census data.

“I understand what’s going on — I don’t have to like it,” said Mayor Joe Gunter, an ex-cop who, like many here, wears his heart on his sleeve when it comes to his city. “Sure, we’ve had some issues; we’ve had some tough times. But what makes our community strong is the people. It has nothing to do with who’s got the money.”

Those who have the money have largely eschewed Salinas’ downtown and east side. They choose north Salinas or the gated communities springing up on the highway leading toward the wealthy Monterey Peninsula. Just 1.8 percent of Salinas’ population earns more than $200,000 a year, and they’re clustered in the north and northeast side of town, according to the U.S. Census Bureau. The median household income in East Salinas and downtown, meanwhile, is under $40,000, about 35 percent below that of the state.

The disparities raise difficlut questions for a quintessential agricultural town whose wealth and poverty spring from the same root of cheap labor.

“Is that just a separate segment, a rented part of the community that comes in to pick our fields, and gets replaced or is expendable? Or is it our community?” said Tim McManus, lead organizer of Communities Organized for Relational Power in Action, an umbrella group that is addressing Salinas’ endemic poverty, crime and other socioeconomic troubles.

Although agriculture is the town’s economic engine, almost 20 percent of Salinas’ workers are employed in the service industry, with more than half of those jobs in food preparation or grounds maintenance, according to U.S. Census figures. About 25 percent of Salinas’ workforce toils in the 369,187 acres of crops such as lettuce, strawberries, vegetables, grapes and flowers that generated about $4.5 billion in revenue in Monterey County in 2014.

Those workers are finding Salinas too expensive.

Dario Molina can’t afford Salinas. He pays $200 a month to share a home with two friends in King City.

From the second grade until high school, the El Centro., native moved around with his family as they followed crops from Yuma, Ariz., to California’s Imperial Valley, to the Salinas Valley.

Two days after graduating from King City High School, he faced an ultimatum from his stepfather: contribute most of his wages to the rent or go fend for yourself. Unwilling to relinquish college savings, Molina left. He spent a few nights sleeping under a highway bridge and many months on the spare beds and couches of friends. He worked fields, where he injured his back, fast-food restaurants and a supermarket before enrolling at Hartnell College, where his math skills attracted the notice of the computer science program.

“Now, I appreciate having food and being able to eat,” he said. “There were times I would just drink a lot a lot of water. A lot of water. To calm my hunger.”

Last year, Molina was one of 36 students awarded a Matsui Foundation scholarship to the new computer science program, which crams a four-year computer science curriculum into three years.

Late last semester, he sat in the final coding class taught by Joe Welch, a retired Navy engineer who believes that Alisal, the original name for Salinas’ east side, has “magic and grit.”

On this day, Welch focused on the grit. Employers won’t care where you’re from or that you got your degree in three years, Welch warned. They’ll care whether you can code.

“We won’t coddle you,” he warned. “We won’t give you a participation certificate.”

Hartnell College’s program has an 84 percent transfer rate to Cal State Monterey Bay, compared with just one computer science student transfer in 2009, a year before the college began assembling the program, according to the school.

Whether this year’s first graduating class will find jobs in Salinas is anyone’s guess. Just 2 percent of the current workforce is engaged in computer science and engineering, and most of that is on the hardware and IT support side, not software engineering.

The best hope so far may be HeavyConnect, one of the first startups to emerge from Salinas’ innovation cluster. Co-founder Patrick Zelaya, a former John Deere sales executive, said he hopes to hire a handful of the program’s first graduates in May for his company, which will help farmers use big data to improve their yields.

“We want to create jobs in Salinas that are different than the traditional jobs that we’ve had here,” Zelaya said. But so far, the Hartnell students’ talents are “above the level of jobs that exist here today.”

Molina is certain that his future lies in the valley that has nurtured and toughened him.

He listens to Welch’s words, hears the sound of the packing machine behind him. Then he puts his fingers to the keyboard and hunches his stiff back into the task ahead.


©2016 Los Angeles Times Distributed by Tribune Content Agency, LLC.

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