Connected car growth is driven largely by consumer and regulatory demand, as people pursue closer integration between smartphone and vehicle, and government gathers data from the vehicles that pass through its infrastructure. The average retail cost of today’s connected vehicle is $55,000, but that figure is expected to drop as new technologies infiltrate the market.
A majority of consumers today — 58 percent — are unfamiliar with connected car technology, according to a Spireon survey, but nearly 60 percent of respondents in the 18-34-year-old age range said they had used the technology.
The features most requested by consumers from connected vehicles err on the side of practicality, with safety and security leading the way, followed by maintenance, easy driving assistance, and then concierge service.