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First Step in Website Redesign: Collecting Data

Collecting data sounds boring, but it can give you a lot of helpful information about your existing website that will make your redesign more meaningful.

by / February 20, 2013

The fun part about doing a website redesign is designing and creating mockups. Tempting – but don't skip a very important first step! Collecting data sounds boring, but it can give you a lot of helpful information about your existing website that will make your redesign more meaningful. 

Unfortunately, some agencies skip this step. Remember, your government website is important to citizens – and with great power comes great responsibility! Learn some of the vocabulary you'll need to talk to your Web administrator about collecting data.

In this week's video, I cover reviewing Web analytics, transactional data, user and internal feedback, and conducting a quick usability study. 

 

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Kristy Dalton Contributing Writer

Kristy Dalton is known as "GovGirl" in the government technology industry. She has been called on as an industry influencer and has a passion for social media, technology and digital strategy. Kristy is the founder & CEO of Government Social Media.

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