Government Email Outreach Secrets

GovGirl connects with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout to learn the secrets of maximizing e-blasts.

by / January 7, 2013

 

What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.

Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video: 

  • Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
  • Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
  • Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
  • Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)

Download GovDelivery's email best practices guide for more tips.

Kristy Dalton Contributing Writer

Kristy Dalton is known as "GovGirl" in the government technology industry. She has been called on as an industry influencer and has a passion for social media, technology and digital strategy. Kristy is the founder & CEO of Government Social Media.

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