There's a sizable disconnect between the material the public sees and the passion and energy that government staff has in what they do -- and GovGirl aims to bridge that gap.
This week, I spoke to state and local government employees at the Oregon Digital Government Summit about “cool government."
My talk proposed that government could benefit from the larger and more engaged audience that comes along with being considered “cool." (See the photo below? It's from that day -- of me with with Jack Mortimer from Government Technology magazine ... who I’m trying to talk into being actor Ben Kingsley for Halloween.)
I started producing GovGirl videos because I wanted to show the cool side of government. The fun, geeky, techie and amazingly passionate side of government that I saw and loved during the 10 years I served as a govie is something that needs to be shared.
You see, I think there is a sizable disconnect between the material that the public sees (brochures, Web content, at the counter) and the passion and energy that government staff has in what they do. Ask a program coordinator to tell you what they’re working on, and they’re engaging and excited. Read the brochure that explains the program, and you’re bored to tears.
So, I make videos that are partly goofy, mostly informative, but always from the heart.
I capture moments like dancing at NASCIO and talking to my family about Texas.gov to keep people watching and interested. But I also get to be a part of some of the big issues going on in government technology, like mobility, social media, responsive design and open data -- and that makes me happy.
If you want to hear me talk about “cool government” in person, register for one of the digital government events near you. Make sure to stop by and let me know how your agency is keeping citizens watching and interested!