Navigator Articles

Do’s and Don’ts of Government Sales

People buy from people they trust. It’s a fundamental law of sales — in fact, it’s the first law in e.Republic’s 10 Laws of Government Sales and Marketing.

Selling to Government and What to Know Before You Bid

State and local governments now spend more than $111 billion on IT annually. That represents an enormous opportunity for technology companies.

Learning to Speak the Language of Government

How can you be more consistently successful in government sales?

3 Ways to Strengthen Your Government Contracting Strategy

States and localities spend upwards of $3.25 trillion annually on goods and services. And the bulk of this purchasing flows through contracts.

Ask Joe: Five Common Mistakes Marketers Make When Targeting Government

Joe Morris, vice president of research for e.Republic, Government Technology's parent company, writes about pitfalls people make when trying to market to the public sector.

Are You Reaching ALL the Leaders Influencing Your Technology Procurement?

Government buying decisions are made by groups. Don’t neglect the multiple points of purchasing influence in the procurement process. This factor is overlooked by most tech companies.

Ask Joe: What Does it Take to Win in Gov Tech?

Joe Morris, vice president of research for e.Republic, Government Technology's parent company, talks about what winning looks like when selling to the public sector.

3 More Reasons Why Data is a State and Local Government Priority

Three new federal laws will drive state and local governments to collect and analyze more information to prove programs are working and funds are being spend effectively.

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