The new coalition, called Alpha Global, includes unions from 10 countries, including the
Several hundred Alphabet workers created the
Unlike majority unions with bargaining power, the new labor groups' organizing efforts are geared toward holding Google accountable to its "Don't be evil" founding ethos.
Unlike traditional organizing focused on better wages and working conditions, the unions have said their goal is to hold the company accountable for its actions as one of the largest and most powerful companies in existence.
Unions have been historically rare in the tech world, where employees are often well compensated and showered with perks. The Alphabet workers' use of a minority union organizing model potentially provides a model for other tech workers unhappy with their companies' direction and culture to apply pressure internally and in public.
The CWA also created a tech organizing arm shortly after the
The
"We know that organizing for justice at a global company like Alphabet does not stop at national boundaries, and that is why it is so important to unite with workers in other countries," said
"In a world where inequality is tearing apart our societies and corporations are hoarding more influence than ever, reclaiming our power through our unions has never been more important," Koul added.
"The problems at Alphabet — and created by Alphabet — are not limited to any one country, and must be addressed on a global level," said
Hoffman said the union efforts are workers "using their collective muscle to not only transform their conditions of employment but also to address social issues caused by increasing concentration of corporate power."
"We've always worked hard to create a supportive and rewarding workplace. We'll continue engaging directly with all our employees,"
Some Google employees feel the company has drifted away from its founding principles, triggering employee walkouts and protests in recent years.
Controversial firings have led to ongoing disputes with company management. Pay equity and harassment in the workplace have also become points of contention for workers who have spoken out publicly.
Google's government contracts, particularly work on drone technology with potential military use, also have created internal uproar and caused the company to abandon some projects.
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