Alexa’s replacements turn out to be an eclectic group of modern celebrities including Gordon Ramsey becoming angry when asked for a grilled cheese recipe, and Rebel Wilson failing to “set the mood” and instead making it more awkward. Singer Cardi B performs her song “Bodak Yellow” instead of country music and laughs when a customer asks for the distance to Mars, and Anthony Hopkins is more interested in feeding a peacock than making phone calls.
Amazon told Mashable that the goal of the ad is to prove that Alexa is irreplaceable, even by our idols. Luckily, she recovers by the end and is able to take over again.