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How is Volvo making it easier to buy its plug-in hybrid cars?

Answer: With free charging.

Volvo is making it more difficult for car buyers to justify going for an all-gasoline-powered vehicle. The car maker has announced that it will be providing one year of free charging to customers who purchase one of its plug-in hybrid vehicles.

CNET Roadshow reports that the free charging will be delivered as a rebate at the conclusion of that one-year period. Volvo will calculate “average electricity cost during that period” in order to determine how much that will be. Currently, charging one of these vehicles usually only costs a few dollars each time, but people love to save money, so it’s still a good incentive.

The announcement came alongside the release of Volvo’s new all-electric vehicle, the XC40 Recharge. It’s the company’s first battery-electric car and has a range of roughly 200 miles per charge. 

Kate is a senior copy editor in Northern California. She holds a bachelor's degree in English with a minor in professional writing from the University of California, Davis.
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