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What social media company is the latest to make smart glasses?

Answer: Facebook.

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Smart glasses haven’t caught on quite like other wearables, such as watches, but it seems tech companies are determined to make them a thing. Snapchat was the first social media company to make them, but now Facebook wants in on the action.

On Thursday the social media giant launched Ray-Ban Stories, created under the Ray-Ban brand. The glasses can snap photos and take 30-second videos, either with the press of a button or by activating the built-in virtual assistant by saying “Hey Facebook.” The glasses can also play music and podcasts and make calls.

“Ray-Ban Stories are an important step towards the future when phones are no longer a central part of our lives, and you won’t have to choose between interacting with a device or interacting with the world around you,” said Facebook CEO Mark Zuckerberg.