Palm Beach County, Fla., Elections Officials Use Facebook, YouTube to Lure Millennial Voters

The county's elections supervisor is launching a social media campaign aimed at making it easier for millennials and new voters to learn how to register and cast their ballots.

by Andy Reid, Sun Sentinel / June 24, 2016
University at Albany researchers want to increase voter engagement with an app tied to social media. Theresa Thompson via Flickr CC by 2.0 cropped
University at Albany researchers want to increase voter engagement with an app tied to social media.Theresa Thompson via Flickr CC by 2.0 cropped

(TNS) -- A trip to the cell phone store convinced Palm Beach County Supervisor of Elections Susan Bucher that she needs to do more to get younger voters to the polls.

Now Bucher is launching a social media campaign aimed to make it easier for millennials and new voters to learn how to register and cast their ballots.

Through a new Facebook page and YouTube videos, Bucher wants to convince a generation accustomed to liking and retweeting online postings that casting a ballot can also be easy and worth their time.

Bucher said the idea came after a young store employee, smart enough to get her cell phone working, told her he didn't vote because he doesn't know how.

"Millennials don't really do anything that is not on their phone," Bucher said. "We want to make sure we are targeting all the individuals who need access. ... It is their future and they should participate."

On the new Facebook page people can find information about candidate qualifying deadlines along with information about voter registration. The page explains the three ways people can vote: through absentee ballots, during early voting periods and on Election Day.

The YouTube videos show how to register to vote, explain the three ways to vote and also show how to become a poll worker.

"We walk them through it and show the overall experience," said Bucher, who is running for a third term.

©2016 the Sun Sentinel (Fort Lauderdale, Fla.) Distributed by Tribune Content Agency, LLC.

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