The GovTech Social podcast welcomes the co-author of the original field guide for social media in government to provide practical advice on getting buy-in, getting started, and the tricky business of moderating social media comments.
Wake County CIO Bill Greeves (@bgreeves), who also is co-author of the original social media field guide for government, joined GovTech Social regulars Anil Chawla, Dustin Haisler and Paul Taylor for a wide-ranging discussion of doing social media on a shoestring budget, a template for moderating social media comments, and being nimble and responsive during times of significant social change. The crew manages to make connections among Pluto, stolen peanuts, and strategies and tactics for government social media.
Stories mentioned in This Week in Tweet:
WHO NEEDS A PARADE?
THE REDDIT REVOLT
The Reddit community declared its independence by shutting down large chunks of forum in protest. Tired of shabby treatment by successive waves of executives, the sudden departure of beloved Reddit employee Victoria Taylor prompted an open revolt. The interim CEO is out, co-founder Steve Huffman is back to try to put things back together and restore trust. The full story here.
THE TWEETING POTHOLE: SEE, TWEET, PESTER
Created by an advertising agency for a Panamanian TV news program, this Twitter account sends out snarky, pleading tweets directly to Panama’s Ministry of Public Works, asking for the potholes to be fixed. The full story here.
MAKING THE RAINBOW CONNECTION
Twenty-six million Facebook users added a rainbow hue to their profile pictures to mark the SCOTUS decision on same sex marriage. Some government social media managers adopted the rainbow color scheme for official accounts too. The Washington Post wrote that the symbolism mattered because, “our social attitudes are informed largely by what we believe is standard or acceptable in our social group as a whole.” The full story here.
THE SOCIAL “SNIFFLE” WATCH
Facebook gave its logo design a barely noticeable nip and tuck – bringing with it a subtle reminder to keep your social presence fresh. The full story here.
A STORY THAT IS JUST NUTS (AND GENIUS)
The Shelby, Mich., Township Police Department recently uploaded a mugshot of a squirrel to its Facebook page to bring attention to a bizarre case in which someone stole $128,000 worth of packaged nuts. Later, the PD had to clarify that it was looking for a human suspect and asked residents to stop reporting on suspicious squirrel activity. The full story here.
THE ORIGINAL SOCIAL MEDIA FIELD GUIDE
Looking for the original Social Media in the Public Sector Field Guide, written by Bill Greeves and Ines Mergel? You can find it here.
A NEW SOCIAL MEDIA CONTENT MODERATION GUIDE
Based on the easy-to-adopt moderation framework created by Wake County, NC., this content moderation guide provides three tactics to effectively moderate content for public agencies. Download here [Sponsored].
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