Clickability tracking pixel

Podcast: Getting Serious About Social Media Beyond Campaigning

News and views on social media in state and local government in one tidy little package.

by , / June 13, 2016

Listen using the player above and subscribe on iTunes and Stitcher so you can take it with you.


From the top of the ticket to local races, social media matters in campaigns. The presumptive presidential candidates for the major parties have taken markedly different approaches to social media. Team Clinton's scientific approach — professionally run, focus-tested and analytics-driven — stands in sharp contrast to the stream of consciousness that is the unique, singular voice of the @realDonaldTrump.

You see the contrasting model at work in this exchange following President Obama's endorsement of his would-be Democratic successor.

The art and science of social media so evident in campaigning for office stands in sharp contrast with how public officials and agencies use social media in the act of governing.

James Toscano, former chair of the Transportation District Commission of Hampton Roads, Va., laments that policymakers are stuck in an old model that does little to actually engage their public. Toscano made his case for taking social media seriously in a wide-ranging conversation during this episode of GovTech Social. 

You can read Toscano's guest column on the subject on, sister site to


Music heard on this episode:


We’d appreciate your help in spreading the word about the GovTech Social podcast. Tell a friend. Share this episode on your social graph. And write a review on iTunes.

Looking for the latest gov tech news as it happens? Subscribe to GT newsletters.

Paul W. Taylor Chief Content Officer, e.Republic Inc.

Paul W. Taylor, Ph.D., is the chief content officer of Government Technology and its parent organization, e.Republic. Prior to joining e.Republic, Taylor served as deputy Washington state CIO. Dr. Taylor came to public service following decades of work in media, Internet startups and academia. He is also among a number of affiliated experts with the nonprofit, non-partisan Information Technology and Innovation Foundation (ITIF) in Washington, D.C. He is creator, producer and co-host of the GovTech360 podcast.

Dustin Haisler Chief Innovation Officer, e.Republic Inc.

Dustin Haisler is the Chief Innovation Officer of Government Technology's parent company e.Republic. Previously the finance director and later CIO for Manor, Texas, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector. Read his full bio.

Platforms & Programs