3PM PT, 6PM ET
The “10 Laws of Government Sales & Marketing” distill the best practices of 30+ years of winning state and local sales and marketing initiatives. Since its release, the “10 Laws” program has served as a fundamental resource to hundreds of training and go-to-market strategies for the most successful state and local sellers and marketers around the country. Now, as companies across the country are rapidly evolving to best respond to COVID-19, including bringing other vertical representatives over to state and local government, we have decided to cover a rapid crash course in the high-level best practices. This will be a great refresher for those who have already been working state and local government leaders, and for those that are new – this will give you a high-level overview of what you need to know to do business in this market.
Specifically, you will learn:
- The key titles involved in purchasing decisions.
- The purchasing rules & regulations you need to know.
- How IT decisions are made in state and local government.
- The impact of COVID-19 on agencies.