GovTech Academy: Crisis Communications and Social Media

April 21
Duration: 60 minutes

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Whether it be a natural disaster, an act of violence, or a controversial situation, government agencies are no strangers to crisis. Agencies across the country are experiencing an increase in major events that require crisis management – only this time, it must be managed in the form of tweets, shares and comments. Traditionally, a major crisis provoked response primarily through external media channels, but social media provides a new platform for government agencies to directly disseminate information and engage citizens for questions and information gathering.  In this GovTech Academy, you will learn how to use social media to manage a crisis from government and industry experts that have done it before.

Specifically, you will learn:

  • How to employ social media effectively in a variety of crisis situations.
  • Lessons learned by the City of San Marcos and City of South Daytona in managing their own crises
  • What your agency must consider when designing a comprehensive crisis communications plan that integrates social media.
  • How tools and technology can help mitigate the risk and record keeping challenges created by social media

Academy Trainers:

Kristi Wyatt, Dir. of Communications & Intergovernmental Relations, City of San Marcos, Texas

Jeanne Willard, Public Information Officer, City of South Daytona, Florida

Anil Chawla, CEO, ArchiveSocial


Academy Moderator:

Dustin Haisler, Chief Innovation Officer, e.Republic

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