Overview

December 10
11AM PT, 2PM ET

Watch Now

One of the most important laws in our 10 Laws of Government Sales & Marketing series is focused on being present and having personal contact before any procurement opportunities. The challenge with personal contact is how to use in-person engagements as a way to drive value and increase pipeline at scale. In this webcast, we’re going to dive into the tactics on converting and tracking in-person engagements. We’ll also be joined by Cathilea Robinett, President of e.Republic, who will share her insights and takeaways from architecting in-person marketing engagements for some of the largest companies operating in gov tech.

Specifically, you’ll learn:

  • The importance and return on personal contact in marketing programs.
  • How to identify the right in-person engagements for your company.
  • How to scale and convert on in-person engagements.
  • How best to track and report on in-person engagements.

Speakers

Cathilea Robinett

Cathilea Robinett

President, e.Republic

Cathilea is president of e.Republic, where she oversees operations for the company’s award-winning media platforms: Governing and Government Technology. Cathilea also oversees e.Republic’s websites, conferences and events, and its national research and advisory groups: the Center for Digital Government, the Center for Digital Education and the Governing Institute.

Cathilea is a frequent speaker for government and education organizations worldwide, including the United Nations, Harvard University, the State Legislative Leaders' Foundation, the National Conference of State Legislatures, the Council of State Governments, and the World Congress on Information Technology. She has been quoted frequently in publications including the Washington Post, the Los Angeles Times, Forbes and others.

Joe Morris

Joe Morris

Vice President of Research, e.Republic

Joe Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Dustin Haisler

Dustin Haisler — Moderator

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. The most popular suggestions went to city officials for review and possible implementation. Haisler looked to the private sector to help broaden the adoption of these and other civic innovations, joining California-based Spigit as director of government innovation. While at Spigit, a company that makes crowd-sourcing and innovation management software, Hailser helped design and deploy innovation programs for New York City; Bogota, Columbia; and even part of the space program (through NASA’s Langley Research Center).