Overview

March 18
11AM PT, 2PM ET

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How to Collect, Analyze and Leverage Pre-Sales Data to Build Stronger Government Sales

This webcast will: 

  • Share the top 10 pre-sales intelligence tactics 
  • Discuss how to collect, analyze and leverage data to close more deals
  • Reveal best practices from seasoned industry executives 
  • Answer your most pressing questions

Successfully selling to state and local government involves doing your homework before any formal procurements. This means being prepared with the right information to strengthen your position and align your company’s products or services to the specific needs of your public-sector buyer.

During this webinar, we’re going to breakdown how you can collect, analyze and use intelligence to better understand your prospective public-sector buyers. You’ll hear directly from gov tech industry executives and get best practices you can apply to your sales and marketing strategies. At the end of the webcast, we will answer your most pressing questions – live!

This webcast is part of our 10 Laws of Government Sales & Marketing series.

Speakers

Joe Morris

Joe Morris

Vice President of Research, e.Republic

Joe Morris is vice president of Research and a national keynote speaker on issues, trends and drivers impacting state and local government and education. He has authored publications and reports on funding streams, technology investment areas and public-sector priorities, and has led roundtables, projects and initiatives focused on issues within the public sector. Joe has conducted state and local government research with e.Republic since 2007 and knows the ins and outs of government on all levels. He received his Bachelor of Arts in government and international relations from the California State University, Sacramento.

Dustin Haisler

Dustin Haisler

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. The most popular suggestions went to city officials for review and possible implementation. Haisler looked to the private sector to help broaden the adoption of these and other civic innovations, joining California-based Spigit as director of government innovation. While at Spigit, a company that makes crowd-sourcing and innovation management software, Hailser helped design and deploy innovation programs for New York City; Bogota, Columbia; and even part of the space program (through NASA’s Langley Research Center). As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services, and future direction.

Chul Yim

Chul Yim

Sr. Director, State and Local Government and Education (SLED), Zimperium

Chul Yim is the Sr. Director for the US State and Local Government and Education (SLED) markets at Zimperium, a mobile app and device security company. Previously, he worked at FireEye as the SLED business development lead, and at e.Republic as a sales executive. He has spent the last 16 years working in government policy, strategy, business development, and sales.