January 16, 2013 By Kristy Fifelski
Can government agencies really get anything out of LinkedIn? It's actually one of the least-scary social tools governments can use, with some big payoffs for job recruiting. The best part of this social network doesn't take a lot of time and effort to maintain what they call a "company page". This video explores using LinkedIn:
January 9, 2013 By Kristy Fifelski
Heard this one before? "Why should our agency be on Facebook? I don't Facebook, and neither do my colleagues." If your boss pulls this one on you, be prepared to quote your potential Facebook Reach, aka how many people are using the platform in your city or county.
A simple trick for finding this number involves just a few steps. On your Facebook page, click on "Build Audience," then "Create An Ad." Skip down to the "Choose Your Audience" section, select "City" and type yours in. The number that displays to the right is your potential Facebook Reach. If you don't have a government Facebook page yet, you can do this technique with any other page you manage. Just don't go through with the ad if you don't want to get charged!
Special bonus for those of you who watch the end of the video!
January 7, 2013 By Kristy Fifelski
What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.
Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video:
Download GovDelivery's email best practices guide for more tips.
January 2, 2013 By Kristy Fifelski
Ever since the Centers for Disease Control and Prevention (CDC) launched their creative "zombie apocalypse" campaign last year, Americans have been even more exposed to the recommendation of making a survival kit for any disaster.
I explore my own "go bag" in this video to see if I have all of the recommended supplies by the CDC. What's in your own kit? Are you equipped to survive any disaster?
December 19, 2012 By Kristy Fifelski
Many government agencies have created a presence on the most popular social networking platform in the world. But how effective are those Facebook pages?
This is the first video in a new GovGirl series on Facebook strategies. Watch to learn about setting up a great foundation for your page by exploring Facebook's branding tools. Then we'll be ready to move on to the next video in the series on how to get more Facebook "likes."
Make sure to write a comment, and sign up for the GovGirl newsletter to get notified when a new video is ready for you!
Kristy is known as "GovGirl" in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life.
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