This is because the number of everyday wireless devices on the planet far outweighs the current array of weather sensors. By analyzing the signals of those devices, ClimaCell gets a much more detailed picture of the weather in a given location. This, in turn, allows them to create a more detailed prediction of what the weather in that location will be in the near future.
The company is also working on a new mathematical model that could allow subscribers to generate a simulation based on all that gathered cellphone data. The model can be adjusted to focus on certain factors like region or weather type, creating a customized weather forecast for the user.
