In total, the strategy boils down to making card or mobile-device payments as simple as possible. Jack Forestell, head of the company’s global merchant solutions arm, said in a press release that Visa has its eye set on the projected 5 billion people expected to be mobile-enabled by 2020 — each of them representing another potential Visa customer.
Despite the obvious motive behind Visa’s attempts to drive people away from cash, it still accounted for roughly one-third of financial transactions in 2015, according to Federal Reserve statistics cited by Fortune.