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Sweden to Open World's First Virtual Embassy

"Reaching out internationally ... calls for an inventive and progressive way of working with communication."

Sweden is at an advanced stage of planning the opening of the worlds' first official embassy in the online community Second Life.

The embassy, a copy of Sweden's embassy House of Sweden, in Washington D.C., will provide visitors with information about Sweden and act as a link between the real and the virtual world. The official portal of Sweden will also be reached through the virtual embassy

"Reaching out internationally, to an increasingly selective crowd, calls for an inventive and progressive way of working with communication," says Olle W