GovGirl: Can Government Do Viral Video?

Kristy Fifelski chats with local government officials who are defying the idea that government communication must be stiff and boring.

by / September 26, 2012

Most videos produced by government agencies don't get many views. How can we make them go viral?

Government Technology’s Kristy Fifelski – known in the IT industry as GovGirl -- talks with the creators of a new video parody of the popular Call Me Maybe music video. The San Francisco City Attorney’s version, Pay Me Maybe, was produced to publicize a hotline number to call for information on repayment eligibility of payday loans from a recent court ruling.

GovGirl chats via Google Hangout with Jen Drake, deputy director of community relations for the San Francisco Attorney’s Office; and Luke Stowe, Web communication specialist for Evanston, Ill.

Kristy Dalton Contributing Writer

Kristy Dalton is known as "GovGirl" in the government technology industry. She has been called on as an industry influencer and has a passion for social media, technology and digital strategy. Kristy is the founder & CEO of Government Social Media.

Platforms & Programs