Government Technology

‘Call Me Maybe’ Parody Announces Payday Loan Restitution (VIDEO)




Carly Rae Jepsen attends Kids Day at the U.S. Open tennis tournament on Aug. 25, 2012 in Queens, New York. lev radin / Shutterstock.com

September 24, 2012 By

Let’s face it. Press releases from government can be boring and wordy.

A new video from the San Francisco City Attorney’s office is showing that there are other ways — and more creative ways — to get the word out to citizens.

In the video Pay Me Maybe — a parody of Carly Rae Jepsen’s inescapable hit song Call Me Maybe —the S.F City Attorney is publicizing that some Californians may be eligible to receive repayment if they took out specific types of payday loans between 2005 and 2007 from Money Mart stores. The stores were alleged to have charged inflated interest rates that were illegal.

The San Francisco Chronicle reported that the parody video was made by an intern.  The video has chalked up thousands of views on YouTube and has landed on the homepage of the Huffington Post.

The deadline for claiming the restitution is Oct. 1. Californians must call the advertised hotline ore fill out a claim form. For more information, City Attorney Dennis Herrera’s office has set up a website with more details about the settlement.


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Comments

Cathleen    |    Commented September 24, 2012

Absolutely love this concept. How can we reach the Intern that put this together? Would love to do something VERY Similiar for our health care organization. Please - contact me!!


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