What form of payment authentication is MasterCard now piloting?

Answer: selfies

by News Staff / July 7, 2015

MC Selfie isn’t just a great name for a rapper, but a good description of MasterCard’s newest technology.

MasterCard is now piloting a program in which 500 users take a photo of themselves when making a payment instead of entering a personal identification number (PIN). MasterCard Chief Product Security Officer Ajay Bhalla says the payment company is partnering with major phone makers now to continue development of selfie authentication. Younger generations will embrace the idea because it’s cool, Bhalla told Americans.org.

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