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How is Tinder going to use AI to improve your dating profile?

Answer: By telling you which images are the most attractive.

A person holding a smartphone displaying a Tinder profile.
Shutterstock/Alex Photo Stock
No more second-guessing whether that photo you chose for your Tinder profile really is your best. Match Group, which owns popular dating apps Tinder, Hinge and OkCupid, recently announced that it will be bringing artificial intelligence to its services to help you choose the best photo.

The “AI-enabled photo selection tool” will be able to automatically select your five best photos for your dating profile. Match Group did not specify which of its apps would receive this feature. The move is reportedly designed to appeal to the platforms’ younger generations of users like Gen Z.

However, one concern that has been raised is the potential for bias, a common issue with current AI technologies. For example, how will Match Group ensure that the AI won’t show racial bias by picking only photos where the user’s skin looks lighter?