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Who is buying Elon Musk’s Burnt Hair cologne?

Answer: 10,000 people, somehow.

Elon Musk Neuralink
Elon Musk.
(Luis Sinco/Los Angeles Times/TNS)
Every time you think Elon Musk can’t do anything weirder or more unpredictable, he manages to outdo himself. And it almost always relates in some way to Twitter.

This week, the Tesla CEO made good on a random tweet from September in which he mused about a cologne scented like burnt hair: “‘Burnt Hair’ – Scent for Men by Singed.” (Insert flamethrower joke.) Now, for a cool $100, you too can smell like burnt hair. Musk’s The Boring Co. is currently selling the cologne on its website. As of Tuesday night, a reported 10,000 bottles of Burnt Hair had been sold.

A $20 hair dryer can achieve the same effect, just saying.