You can call it taking content and making it current and relevant. That is what this communications did: “James Bond 007 and Risk Situational Awareness.”
When we strive to get people’s attention, use what is happening today in the lives of people to get your message across.
This one rang my “risk bell” because in exactly one hour from now my wife and I will be at the latest James Bond movie No Time to Die. It is the 25th movie in the James Bond franchise.