October 7, 2005 By Jana Saastad
A new service called Mealpay makes fumbling for cash and mad dashes to mini marts on the way to school a thing of the past. It also serves as a tool for parents to monitor their children's lunchtime eating and spending habits online.
Parents whose children are in districts that utilize Mealpay can open an account on the company's Web site with a major credit card. Parents can deposit money when they want and for as much as they want, although some schools require a $20 minimum deposit.
Created by Horizon Software, an online point-of-sale service for school districts, Mealpay is a tool for parents, students and the school district to make lunch breaks run smoothly and efficiently.
Eliminating the cash element is an added advantage for officials at Jefferson County School District in Golden, Colo.
"Anytime we don't have to handle cash, or have people handle cash, is a plus," said Shirley Brooke, the district's director of food and nutrition services.
She said parents rave about Mealpay and all it offers, including the automatic payment option. Parents can set up a monthly dollar amount to be withdrawn from their credit cards and that amount can be adjusted at any time.
Watching What Their Kids Eat
Convenient payment is the main feature of the service, but parents also have the ability to track their children's spending habits while they're at school.
"It helps the parent know how much their kids are spending," Brooke said. "We've found parents of the older kids like to know where the money went because the older kids tend to buy lunch for their friends."
Some school districts use a Mealpay option that lets parents see exactly what kids are eating. If main courses are skipped and only desserts are purchased, mom and dad will know.
Parents who want more control over what their children eat may choose from different types of accounts.
The meal account allows students to purchase only one complete plated meal per day at breakfast and/or lunch, and no other item in the cafeteria. The general account allows students to purchase any item in the cafeteria, including a la carte items, side dishes and beverages.
Mealpay's monitoring service is also designed to help combat obesity, a leading cause of illness, through state legislation mandating what types of food can be sold in school cafeterias.
Tina Bennett, director of Mealpay, said obesity is an important issue for parents and educators.
"It's something everyone wants to learn more about," Bennett said. "Obesity-related illnesses, such as diabetes and high blood pressure, cost the United States $117 billion a year, and Medicaid and Medicare are picking up half of that expense."
Mealpay is taking its product a bit further to include an educational component called HealthSmart -- a nutrition curriculum for K-12 teachers.
"We know how to feed kids," Bennett said. "Now we want to educate them [about food]."
Although she didn't elaborate much, since the product is still in the research and development phase, Bennett said HealthSmart will teach students how to eat better and incorporate physical education.
"If we do not reverse this trend, our kids will be the first to actually outlive their kids," Bennett said, meaning that life expectancies are dropping so rapidly that parents will begin to outlive their own children.
Filling a Need
Bennett said Mealpay was born out of school districts' need
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