Laura Phillips Discusses Managing the Unique Needs of the Bay Area UASI

General manager of the 12-county Bay Area Urban Area Security Initiative on collaboration and preparedness.

by / August 3, 2010
Laura Phillips, general manager, Bay Area UASI Marty Pastula/EM July 2010

Laura Phillips is the general manager of the 12-county Bay Area Urban Area Security Initiative (UASI) leading its Approval Authority, which provides policy direction and is the final authority on projects, funding, events, public information and much more. The San Francisco Bay Area is one of seven Tier 1 (highest risk) UASI districts among the 60 nationwide.

Phillips has nearly 30 years of experience in emergency management and public safety and was the executive director of San Francisco’s Department of Emergency Management before becoming UASI general manager.

In a recent interview with Emergency Management magazine, Phillips was asked about the Bay Area’s unique needs and the relationships among the California UASIs.

What makes the Bay Area UASI unique?

What makes it different from some of the other UASIs is the diversity within the Bay Area. If you look at it from a physical or geographical perspective, we’ve got the landscape, mountain ranges, ocean and valleys — quite a bit of different topography that we’re dealing with.

Then you look at the densities; San Francisco is very dense. Then [there are] areas where there’s hardly anybody, like parts of the North Bay. So when you’re pulling people together, that can be a great challenge.

What collaboration goes on between other UASIs in the area and how important is that?

I was talking about it with the rest of the Tier 1 UASIs, and they asked us why we [collaborate]. Around most of the country, the UASIs are competing for funding against each other. Even within a state, they’re competing. We sought an opportunity to be peer reviewed. The goal was to turn in the best application from all the California UASIs. We wrote our applications, then exchanged them and shared information. There’s a little bit of risk in there if we’re up against Los Angeles or San Diego, but we learned a lot. [We’d question each other]. “Laura, we don’t really understand this part of the application.” You can be sure that a peer reviewer that might be in Iowa reading ours isn’t going to get it either. So [being clear on the application] was the first goal.

There was probably a fiscal reason that drove the first collaboration as well. We found that [the U.S. Department of Homeland Security] would give you extra points and funding if you reached outside of your border. We did that with a joint-investment justification between Sacramento and the Bay Area on interoperable communications. We did another one with Los Angeles on regional mutual-aid projects, and they did a lot of the heavy lifting in terms of the training and implementing it. We kind of put together the structure, but it’s a great collaboration there. We have quite a few on the horizon like interconnecting all the fusion centers and CopLink connections. The state bought all the licenses for us, and we’re rolling it out across the state.

You mentioned interconnecting all of the fusion centers; is that different as well?

It is. I think they are talking about it in New Jersey. One of the unique things is that in most parts of the country, the state would probably organize something like that. As you know, there are problems at the state level here and there hasn’t been a lot of interest probably, or maybe they’ve got other distractions about merging. We feel it’s a priority to see where there are patterns and share information across regions. People are very mobile within the Bay Area [and] the state, so if there’s a threat and you can see a pattern between Disneyland and the [Transamerica] Pyramid building in San Francisco, we want to know about those things.
Have UASIs evolved over the years to prepare for both natural and man-made hazards?

Yes and no because with each grant cycle, there are specific guidelines and sometimes there is more of a focus on anti-terrorism. In many respects, whether it’s mass care and sheltering or a medical surge event, you’re preparing the same way regardless of what generated that, whether it was a fire, an earthquake or a terrorist attack.

Why is collaborating with the private sector so important?

It’s important because the UASI is only as important as the participants. We’re only going to be as good as emergency managers if we have that connection with the public. In the private sector, it’s very important because of the critical infrastructure protection program. They’re the ones that we’re going to be interacting with.

There’s quite a bit of training we’re doing here. I’ve got a whole program that I can share at another point with you on how we’re engaging with them, but as far as I know, we’re the first ones to bring the private sector into the fusion centers. We’re the only ones that have emergency management people sitting in the fusion center. We have fire, EMS [emergency medical services], public health, emergency management — we have everybody sitting in the room.

Is the structure of your organization similar to other UASIs?

The homeland security program requires a governance structure that has certain components. Ours is a little unique in terms of the collaboration and how decisions are made. In a lot of places in the country, a smaller body makes all the decisions. We thought it was important to have subject-matter experts involved and do some of the legwork or homework assignments, so to speak, and make recommendations because in reality, that’s how it works.

You’re not going to give a technical problem to a policy group. But you will have maybe the homework assignment; take it to a technical group that can work through it. How do we effectively share that information? Have [the technical group] work through the problem; make a recommendation up to that level. I think we’re the only ones doing the subregional planning hubs too. We have Marin [County] in the same room as San Francisco or San Jose and there are very different needs between all of those jurisdictions, and we want everyone to be heard and be able to prioritize at least some of their money coming back.

Jim McKay Editor

Jim McKay is the editor of Emergency Management. He lives in Orangevale, Calif., with his wife, Christie, daughter, Ellie, and son, Ronan. He relaxes by fly fishing on the Truckee River for big, wild trout. Jim can be reached at