We are always talking "carrot and stick" to get people to do the right thing. For the younger generations, say, people in their late teens through early 30s, I'm thinking we need to start handing out trophies to everyone caught wearing a mask. That makes them all feel "successful" and since it is how they grew up playing sports, as only being "winners," let's make them a "winner" for wearing a mask!
More on the "Me, My, I" generation in a blog post to come.