Nearly a dozen researchers at the university collected almost 160,000 tweets containing the keyword “flu” from 11 U.S. cities. The study concluded that “compared to tweet analyses in the previous influenza season, this study demonstrated increased accuracy in using Twitter as a supplementary surveillance tool for influenza as better filtering and classification methods yielded higher correlations for the 2013-2014 influenza season than those found for tweets in the previous influenza season.”
“As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer,” Google’s website says.
According to the Centers for Disease Control, flu activity, although highly variable, commonly peaks in the U.S. between December and February.
This staff report was originally published by TechWire.