Chris Weidel, new media manager in the Nashville Mayor's Office, keeps a sticky note on her desk with a list of former haters who have come around to the city's side. Her fixation on conversion is both practical and strategic: "People can be really stubborn, especially when you're not face to face," she says, "but once you win them over, they are stubborn for us and they're helping spread that message."
Chris and panel also provide some (unsolicited) practical advice and encouragement for Chippewa County, Wis., as it contemplates taking the plunge into social media.
Elsewhere in the episode:
We would love to have you join us at the next GovTech Social Unconference. We're coming to galvanize in Denver, Colo.! Attendance is limited, so get your free ticket now. We'll kick things off on Thursday, Oct. 6, with a full day of interactive sessions, feed you lunch (also free) and wrap things up by noon on Friday, Oct. 7. Reserve your spot now.
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