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StreetLight Data Carves Out Bike and Pedestrian Travel Tool

The company previously offered data about bike and pedestrian travel patterns as part of a larger package. Now users can access only that information, as well as collisions, demographics and "inferred trip purpose."

StreetLight Data, a startup that provides transportation data to government on demand, is carving out a space in its software for bikes and pedestrians.

The company made its name offering data on motor vehicles, namely by gathering information from cellphone and in-car GPS, anonymizing it and then using it to paint portraits of traffic that urban planners might otherwise need to get through in-person visits to intersections. But lately, as bike-sharing services have gained popularity in cities, StreetLight Data has added in similar data for bicyclists and pedestrians.

Until now, that data was available as part of a package through the premium Multimode tier of the company’s software. Now StreetLight Data has introduced a new tier, Bike and Pedestrian Essentials, that will allow governments to access only that information.

On top of simply showing where cyclists and pedestrians are traveling, the company also offers data on demographics and “inferred trip purpose,” as well as collisions.

“Overlaying collision counts with our bicycle activity index across an entire city allows transportation agencies to pinpoint bike collision rates and quickly prioritize where to act first,” said StreetLight Data Director of Special Projects Sean Co.

Ben Miller is the associate editor of data and business for Government Technology. His reporting experience includes breaking news, business, community features and technical subjects. He holds a Bachelor’s degree in journalism from the Reynolds School of Journalism at the University of Nevada, Reno, and lives in Sacramento, Calif.
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