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Kristy Dalton

Contributing Writer

Kristy Dalton is known as "GovGirl" in the government technology industry. She has been called on as an industry influencer and has a passion for social media, technology and digital strategy. Kristy is the founder & CEO of Government Social Media.

Removing barriers for people with disabilities of all kinds to access your agency's social media channels is not only the right thing to do, but it also ensures you maximize the reach of your messages.
Instagram's new comment restriction tool may be helpful for some users, but it presents challenges for public-sector agencies who must uphold standards like citizens’ First Amendment rights.
Social media isn’t valuable to an audience if communications are too broad. Governments should work to understand what different kinds of information constituents might want and target their messaging accordingly.
Public-sector social media professionals are using Facebook’s Groups feature to generate increased reach and organic conversation that’s not always achievable on the platform with a simple government page.
In the years since public agencies first went social, the way they operate online has made strides, from mid-2000s YouTube experiments to fully fledged social media programs that drive citizen engagement.
Regardless of government agency, from department of transportation to public works, having a plan in place for reaching constituents in a crisis situation is essential to effective communication and mitigation.
Creating content that only lasts for 24 hours may seem like a waste of time for government, but Instagram Stories is an increasingly popular platform that can add a new channel for reaching constituents.
Following November’s midterm elections, many newcomers will be taking up positions in state and local government. Here are two missteps politicians should avoid to ensure effective connection with constituents.
Hiding unwanted comments on a social media platform can have negative ramifications.
Humor can be a useful tool for generating social media engagement in the public sector.
Why leaders often don't listen, and how to make sure they do.
Getting agency heads on board with social media can ensure your efforts don't go unnoticed.
Best practices for getting elected officials engaged in social media efforts.
Exploring an underused outlet for engagement.
It's 2018. When are you finally going to create that full-time social media position?
It’s not enough to just have social media — government must understand how to make the most of it.
Social media coordinators often aren't who government leaders turn to in times of need, but they can use their skills to help solve non-social problems.
Why governments aren't doing it — and why they should.
The social media platform you use to manage your content calendar is important, but having a solid strategy behind it and making a commitment to update it are equally critical.
All negative comments are not created equal, and how you deal with them says a lot about your agency.
While it’s cool to offer cutting-edge connected technologies, the ultimate goal is to make communities safer and more energy efficient, to improve service delivery, and so on.
Your agency isn’t just implementing a social media policy to legally cover your butt — it is important that employees and citizens actually understand it.
How to make government jobs stand out on LinkedIn.
Social media messages don’t always need to sound like they come from government.
When you’re looking at measuring the effectiveness of your agency’s approach to social media, try to focus on data that helps you understand whether your efforts influenced action.
Governments can get valuable citizen feedback from social media, but there are keys to being successful.
Use the social traffic gained from a major weather event to gather data on engagement and reach of your social posts — and report this information back to management.
How to support a maintainable government social media program.
How social duties have evolved since government got on board.
How social duties have evolved since government got on board.