eRepublic Ad Specs
Sizes (pixels):
- 640x480 “Big Box”
- 728x90 “Leaderboard”
- 970x250 “Billboard”
- 300x250 “Rectangle”
We can run multiple creatives at the same time should you wish to A/B test.
- JPG, PNG, GIF, or third-party tags
- 1 pixel grey border if background is white
- Link URL for each placement (max 250 characters)
- 50KB max file size
- 3 loops/30 seconds if animated
- Rich media ad creative must be third-party served
Audience Note: Our primary audiences serve both IT Management and Policy Management so we often recommend two versions of your messaging to insure each audience is captured.
Important: Ad creative and/or ad tags must be submitted 5 business days prior to launch to enable thorough testing. Rich media ad creative must be third-party served. If the materials/creative is late, we reserve the right to reschedule. For more information, please refer to our ad submission guidelines.
Registrants expect to receive job critical news, best practices, or inspiration in exchange for their personal information. All content must be approved by e.Republic and should follow the below guidelines. View our Papers Library for examples.
| Best Practices | Not Accepted |
| Robust Content (4+ Pages; 2,000+ words) | Brochure |
| Government Focused | Infographic |
| Broad & Clear Topic | Sales Material |
| Strong Title | Company Name in Title/Description |
Our readers rely on news for quality content, trends and resources. We find top performing ads focus on sharing great content rather than product landing pages. The following are great items to promote using your newsletter headline:
- Individual paper
- Blog article
- News story
- Best practice information
- Case study featuring a government organization
Top performing example:
Measure What Matters: 5 Performance Management Best Practices
Download a free e-book on identifying metrics to measure your organization and how to leverage community engagement to determine success.
Mediocre example:
We Know Public Finance
Integrated financial solutions to help government agencies with treasury management, investment management, capital markets and credit delivery.
Important: Materials/creative must be received 5 business days prior to the run date. If the materials/creative is late, we reserve the right to reschedule. For more information, please refer to our ad submission guidelines.
