IE 11 Not Supported

For optimal browsing, we recommend Chrome, Firefox or Safari browsers.

Podcast: Creating an Authentic Social Voice, Converting Haters Along the Way

News and views on social media in state and local government in one tidy little package.

Listen using the player above and subscribe on iTunes and Stitcher so you can take it with you.


Chris Weidel, new media manager in the Nashville Mayor's Office, keeps a sticky note on her desk with a list of former haters who have come around to the city's side. Her fixation on conversion is both practical and strategic: "People can be really stubborn, especially when you're not face to face," she says, "but once you win them over, they are stubborn for us and they're helping spread that message."

Chris joins regulars Dustin Haisler, Anil Chawla, Paul Taylor and Eyragon Eidam to talk about what an authentic social media voice is for a city, how it works and why it matters.  

Chris and panel also provide some (unsolicited) practical advice and encouragement for Chippewa County, Wis., as it contemplates taking the plunge into social media.

Elsewhere in the episode:


We would love to have you join us at the next GovTech Social Unconference. We're coming to galvanize in Denver, Colo.! Attendance is limited, so get your free ticket now. We'll kick things off on Thursday, Oct. 6, with a full day of interactive sessions, feed you lunch (also free) and wrap things up by noon on Friday, Oct. 7. Reserve your spot now.


Music heard on this episode:


We’d appreciate your help in spreading the word about the GovTech Social podcast. Tell a friend. Share this episode on your social graph. And write a review on iTunes.

Paul W. Taylor is the Senior Editor of e.Republic Editorial and of its flagship titles - Government Technology and Governing.
Dustin Haisler is the chief innovation officer of Emergency Management’s parent company e.Republic. Previously the finance director and later CIO for Manor, Texas, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. As chief innovation officer, Haisler has a strategic role to help shape the company’s products, services and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector.