Podcast: Going Hyper-Local with Nextdoor in Louisville
News and views on social media in state and local government in one tidy little package.
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SHOW NOTESLouisville, Ky., is a city of 377 neighborhoods and now, thanks to a partnership with Nextdoor, essentially 377 neighborhood social hubs for neighbors to privately socialize and offer advice to one another, browse events, business recommendations and classifieds, and use the app that many use as a neighborhood watch tool. The added dimension in Louisville is that, under a formal agreement with the hyper-local social network, Nextdoor has configured itself around the city's maps of its neighborhood. It gives the power and flexibility to target messaging to the exact neighborhoods that need to know.
In this special episode of GovTech Social, a wide-ranging discussion of strategy, operations and the key elements of an effective partnership with:
- Theresa Reno-Weber, the outgoing chief of performance and technology for Louisville Metro Government;
- Chris Poynter, communications director for the mayor's office for Louisville Metro Government; and
- Robbie Turner, senior city strategist for Nextdoor
- A People-Centric Approach to Producing Impact for Low-Income Residents: Listen to a long-form interview with Theresa Reno-Weber about creating a culture of innovation in city government — it is available on our sister podcast, Living for the City.
2016 IN TWEET: FAREWELL TO AN "UNPRESIDENTED" YEAR
The hosts’ short takes on the Year that was.
The year Facebook struggled with news bias and fake news, and the public realized that social feeds hold very real value for law enforcement.
2016 — the year the world realized the power of social media to enable people to self organize and disrupt, and the year that social media companies understood and began to grapple with this newfound power.
Donald J. Trump’s middle-of-the-night tweet storms upended presidential politics and global diplomacy while disintermediating the media — and who is about to do it all over again to the act of governing.
Quoting @realdonaldtrump, “If the press could cover me accurately and honorably, I would have far less reason to 'tweet.' Sadly, I don’t know that will ever happen!” I read that as social media is here to stay and empowers each of us to have a voice.
PLAYLISTMusic heard on this episode:
- Madness, Our House (1982)
- John Mellencamp, Pink Houses (1983)
- Mister Rogers' Neighborhood Theme
- Sesame Street, People in Your Neighborhood (1988)
- Vince Guaraldi Trio, Christmas Is Coming (1965)