Facebook, Twitter and a preparedness website helps the San Francisco Department of Emergency Management reach citizens during an earthquake preparedness exercise.
To better prepare for a catastrophic earthquake, the city of San Francisco participated in the Golden Guardian statewide exercise on Wednesday, May 15.
The exercise helped the city and outside organizations practice carrying out preparedness policies and recovery activities to fine tune responses in the event of an actual disaster. During the exercise, the partnership of agencies utilized social media and other technology to communicate with the public like they would during an emergency.
Francis Zamora, the public information officer for the San Francisco Department of Emergency Management said two social media outlets were used during the drill to provide updates: SFDEM on Facebook, and @SF_emergency and @em4sf on Twitter. The first of the two Twitter handles, which has nearly 60,000 followers, is used for sending out both urgent and non-urgent messages.
“It’s great that we can push messages out to different people, but not everybody’s on social media and so we use [more traditional] tools to do that,” Zamora said.
The department also publishes emergency preparedness information on 72hours.org, providing tips to many different segments of the population, including seniors and the disabled, parents and pet owners.
For the full story on the Golden Guardian earthquake preparedness exercise in San Francisco, go to the Emergency Management website.
The San Francisco Department of Emergency Management and outside agencies work together in the Emergency Operations Center during the Golden Guardian statewide earthquake preparedness exercise. Photo courtesy of Paul Williams.