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Twitter Ride-Along Connects Community to Bryan, Texas, Police

Tweets about the Bryan PD shed light on law enforcement protocols and a day in the life of an officer.

by / October 14, 2013
On Friday, Oct.11, the Bryan, Texas, Police Department held its second ever virtual ride-along via Twitter. Flickr/Christopher Ebdon

The Bryan, Texas, Police Department held a virtual ride-along on the PD’s official Twitter account @BryanPolice, so individuals following along could get a glimpse inside real police work.

The ride-along was held on the evening of Friday, Oct. 11, led by the department’s public information officer, Kelley McKethan. She declared that the event was a success, gaining 55 new Twitter followers on the department’s account and 26 new Facebook friends.

McKethan generated 108 tweets during the ride-along, using the signature hashtag #BPDvra (Bryan Police Department virtual ride-along) to describe a night on patrol with Officer Chad Hanks and his K-9 partner, Kohn. The tweets also shared facts about law enforcement protocols that may not be common knowledge to the public.

Below are a few tweet highlights from the virtual ride-along.

McKethan said one of the bigger goals in hosting a Twitter ride-along was to help expand the department’s social media presence. In its first virtual ride-along last April, McKethan shadowed a patrol officer and tweeted updates from the shift.

“My goal was to basically help foster that relationship with our community by letting them get a behind-the-scenes look at what police work is about,” McKethan said.

She said the PD has ramped up other efforts to increase transparency into the department through social media. On the department’s official Facebook page, McKethan began posting information regarding persons of interest from unsolved cases. By sharing videos and photos, she hopes the community will interact via Facebook and help identify unknown suspects.

So far, the Facebook community has helped the PD identify a suspect in a credit card abuse case, she said.


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Sarah Rich

In 2008, Sarah Rich graduated from California State University, Chico, where she majored in news-editorial journalism and minored in sociology. She wrote for for Government Technology magazine from 2010 through 2013.

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