Articles

Las Cruces, N.M., Launches Online Business Portal

For small and large businesses in the area, the portal brings together data on revenues, salaries, health insurance costs, supplier locations and more.

by Jason Gibbs, Las Cruces Sun-News, N.M. / December 21, 2015

(TNS) -- There's a new tool in the box to help fledgling and growing businesses locate to and compete in Las Cruces, and it's free.

The City of Las Cruces’ Economic Development Office recently launched a free online tool designed to help local businesses grow by making smarter decisions through data analysis. SizeUp for Local Business Intelligence can be found on the City of Las Cruces’ web site. It allows businesses to easily obtain highly specific data on revenues, salaries, health insurance costs, supplier locations, and more, said Cruz Ramos, the city's interim economic development director.

It is the result of months of work to bring as much data as possible into one spot to present to potential new companies looking to locate in Las Cruces, or to help existing business thrive and better use the available data to grow their efforts or to expand and to better target specific demographics.

“With SizeUp, any business can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day,” Ramos said. “While a lot of emphasis has been placed on industrial recruitment, we are also interested in helping existing Las Cruces businesses grow and thrive. This is one of the tools in our ‘Economic Gardening’ program designed to help businesses currently in Las Cruces. The City appreciates them and wants to help when we can.”

SizeUp for Local Business Intelligence (SizeUp LBI) gathers data from public and private sources and provides four main tools:

Performance benchmarking: See how a specific business "sizes up" by comparing its performance to all competitors in its industry.

Competitive assessment: Map where competitors, customers, and suppliers are located to determine where to better serve customers.

Best places to advertise: Identify areas with the highest revenue for an industry, the most underserved markets, and filter for the best location based on demographic and business characteristics.

Demographic analysis: View an interactive map of demographic, labor, and customer expenditure data in the Las Cruces area.

“We want to help businesses in Las Cruces succeed by providing a free, intuitive business tool - making it easy to access relevant and dynamic data for local businesses across industries” Ramos said. “Now, business owners can rapidly access valuable data along with maps and graphs – quickly and easily without the need to hire consultants or train staff.

"Companies in Las Cruces can now access valuable business intelligence in a matter of minutes, which they can use to help them grow their businesses and out-compete competitors, increase their market share and identify supply chain providers,” Ramos added

SizeUp LBI is powered by SizeUp’s technology, available at SizeUp.com. SizeUp launched in late 2011 as a TechCrunch Disrupt Battlefield finalist, and was awarded first prize in the Department of Commerce’s Business Apps Challenge in 2012. In September, the U.S. Small Business Administration began using SizeUp on its website to help small businesses.

Area businesses that would like to access SizeUp for Local Business Intelligence should go to las-cruces.org/sizeup. For additional information about SizeUp or other business assistance programs offered by the City’s Economic Development Office contact, or Ramos. You can also click the green “Additional Support” tab at the top of the webpage to provide city development officials with your contact information. Staff will get back to you and answer any questions you may have about SizeUp or respond to other business assistance needs you may have, Ramos said.

©2015 the Las Cruces Sun-News (Las Cruces, N.M.) Distributed by Tribune Content Agency, LLC.