Rutgers, the State University of New Jersey, has 180 research centers and institutes and the support to back them up -- the school garnered $391 million in grants and contracts in fiscal 2009 and has received at least $22.4 million in stimulus funding so far.

But even so, school researchers still have to work hard to stay in the scientific game.

"Like almost all research universities, we license our technology, and we're really looking for ways to get it into the marketplace," said Michael Pazzani, vice president of research and graduate and professional education.

When Rutgers sells gadgets and inventions to corporate customers, the school gets royalties, which means it's a win-win for both parties. Pazzani and his peers package a piece of technology in the form of a patent, a set of rights granting the school and inventor ownership of the technology or idea, which others have to pay to use.

"We keep descriptions of our technology on our own Web site, then we mail those descriptions to corporations that we think are potentially interested," he said.

But the folks at Rutgers know it's smart to diversify their marketing outreach methods. They've put about 400 of their patents on the New Jersey Patent Bank, a Web portal that links interested buyers to a database of patents. Schools like Rutgers and companies can use the bank as another way to sell their science to customers who need technology to help them solve a problem or create a product.

"One of the hopes of the patent bank is that if there's a large collection of patents, someone will find two or three patents that together solve their problem," Pazzani said, "where each university or company marketing them separately might not have that sort of success."

If users want to shop for an idea in the patent base, they can visit the site and search for options. The search page has dropdown menus and input fields allowing users to enter information -- including keywords, patent class numbers, patent holder names and date range parameters -- to help specify what they want.

And shoppers might want to have some idea of what they're looking for -- the selection is pretty specific. A browser who selects "All Patents" and clicks the "Submit Query" button could see a list of patents with names like "Biomimetic controller for a multi-finger prosthesis" or "System and method for noninvasive detection of arterial stenosis." One Rutgers patent, titled "Method of recycling post-consumer plastic waste," offers a way to recycle plastic waste that creates a moldable material in the process.

The inventors have created a marketplace and also an avenue for the academic and business communities to communicate.

"We thought that the patent bank would be the central catalyst to having business and universities speak with one another," said Jerry Zaro, chief of the Governor's Office of Economic Growth (OEG).

Banking on Teamwork

And when he says "we," he means the forces in state government who played a part in the bank's creation. If the people of New Jersey want to know what departments to thank for this nifty new portal, they need look no further than the OEG, the New Jersey's Office of Information Technology, the Commission on Higher Education and the Commission on Science and Technology.

"For obvious reasons, IT was the brains behind the programming and the layout and the back end of it. The other departments, we sort of originated the concept of starting this off with using patents as the criteria," said Peter Reczek, the Commission on Science and Technology's executive director.

The OEG spearheaded the patent bank's development, which according to Gary Langfelder, business strategist for the Office of Information Technology, took roughly

Hilton Collins, Staff Writer Hilton Collins  |  GT Staff Writer

By day, Hilton Collins is a staff writer for Government Technology and Emergency Management magazines who covers sustainability, cybersecurity and disaster management issues. By night, he’s a sci-fi/fantasy fanatic, and if he had to choose between comic books, movies, TV shows and novels, he’d have a brain aneurysm. He can be reached at hcollins@govtech.com and on @hiltoncollins on Twitter.