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November 6, 2012 By Jessica Mulholland
Answer: plastic water bottles
Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean, according to the company. The products, which will be available for both men and women as part of the Levi’s Spring 2013 collection, represent the next chapter in the company’s ongoing commitment to sustainable design.
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Is it me? Or does this sound a little less breathable than 'cool, comfortable cotton?'
Plastic is more flammable then cotton also. Cotton was acceptable for fire fighters to wear. Plastic not so.
yeah i hope many company to follow the policy like that to used recycling materials to produces it, because this raw material enough and after used me can recycling again also to give intensive and reduce tax.
I'm with you Doogie. English please riano.
Well there was nothing wrong with using the current 100% renewable 100% Cotton resource. So now they are adding garbage into what was already a renewable source. It's called jumping on the "Green" band wagon. Probably going to up the cost more. How about just using recycled cotton if they really want to re-use! What a joke!