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How Popular Are Generative AI Apps?

In the past year, ChatGPT has become one of the fastest growing online services ever. But how popular are the generative AI apps? A recent study reveals the data behind the growth.  

ChatGPT page on the screen of a smartphone with the OpenAI logo in back
Adobe Stock/Daniel CHETRONI
The Internet has been abuzz with stories surrounding the future of OpenAI (the company that created ChatGPT), CEO Sam Altman’s future (as of this writing, he had been reinstated to the position), Microsoft’s hiring plans and related stories.

But regardless of how those important questions get answered, it is important to understand just how big this generative artificial intelligence (GenAI) market has become as we head into 2024.

The Verge recently highlighted the growth of ChatGPT: “In less than a year, it’s hit 100 million weekly users, and over 2 million developers are currently building on the company’s API, including the majority of Fortune 500 companies. …”


Some readers may be wondering how this rapid growth of ChatGPT compares to the use of other GenAI apps.

A newly released study by Writerbuddy examined this question in detail. Here’s what they found about the top 10 apps. (Note that the full report looks at 50 apps, but I am just listing the top 10.)

1. ChatGPT: Launched in November 2022, it quickly dominated with 14.6 billion visits over 10 months, averaging 1.5 billion monthly.

2. Character.AI: Introduced in September 2022, it captivated users, accumulating 3.8 billion visits and surging by 463.4 million within a year.

3. Google Bard: Google's March 2023 entry saw a remarkable 241.6 million visits in just six months.

4. Janitor AI: A unique chatbot from May 2023, it experienced a quick rise with 192.4 million visits in four months.

5. Perplexity AI: Established by ex-Google staff in August 2022, it progressed rapidly, drawing 134.3 million users in nine months.

6. Civitai: An AI art hub since November 2022, it climbed to 177.2 million visits within 10 months.

7. Leonardo AI: From December 2022, this visual asset tool became a creator's choice, gathering 101.6 million visits over nine months.

8. ElevenLabs: With advanced voice AI since October 2022, it attracted 88.6 million users in 11 months.

9. CapCut: An established video tool from April 2020, it consistently pulled 203.8 million visits in the past year.

10. Cutout.Pro: An AI content tool from 2018, it maintained its grip with 133.5 million users over the year.


Here are the leading five AI tools with noticeable traffic loss in the past year:

1. Craiyon: Between September 2022 and August 2023,, an AI image generator, lost 15 million visits, possibly due to growing competition. They averaged 10.7 million monthly, with a monthly drop of 1.4 million.

2. Midjourney: Another AI image tool, Midjourney, launched in July 2022, faced an 8.66 million visitor dip over the year. Despite a strong 41.7 million monthly average, they saw a monthly decline of 787,700.

3. QuillBot: An established AI writing tool, QuillBot lost 5 million visits in 12 months, perhaps due to rising chatbot rivals. Still, they held a robust 94.6 million monthly traffic, with a 461,400 monthly drop.

4. Jasper: An early AI writing platform, Jasper's traffic decreased by 1.27 million visits over the year, possibly affected by giants like ChatGPT. They averaged 7.9 million monthly and faced a 115,100 monthly loss.

5. Zyro: An AI-enhanced website builder, Zyro saw a 1.09 million-visitor decline in 12 months, potentially due to growing AI feature competitors. They recorded a 5 million monthly average and a decline of 99,400 each month.


There is no doubt that ChatGPT has taken the world by storm and continues to dominate many technology and security conversations. Where those tools go from here is an open question, but most experts expect this trend to continue in 2024.

This video shows some of the way that GenAI tools are changing enterprises' business plans:
Daniel J. Lohrmann is an internationally recognized cybersecurity leader, technologist, keynote speaker and author.