News organizations are in the business of gathering an audience to tell them what's going on. Hmm, this is the same business you are in Mr., Ms. and Mrs. Communicator. So of course it didn't take long for them to jump on Periscope. That means you can learn from their experience.
Here's some
excellent advice from USA Today, which jumped on Periscope to help cover the Final Four.
Snapchat is another relatively new and very popular social media tool. As a bonus, the
USA Today reporter also gives good advice on using Snapchat.
Gerald Baron is a contributing writer for Emergency Management magazine.