Hat Tip: Federal Agencies use Academy Awards to Advantage

The red carpet is full of celebrities vying for attention on Oscar night. The only place more crowded by attention seekers is Twitter. Industry observers gave high marks to a number of well known brands -- including Lincoln Motor Company, Ford, M&Ms, Wired and Adobe -- for campaigns that augmented the Oscar experience while reinforcing their message and burnish their images.

A pair of federal government agencies stood out on a very noisy night. NASA played off Interstellar’s win for Best Visual Effects with a cheeky tweet that allowed the agency to show off its deep repository of out-of-the-world imagery. The post was retweeted more than 17,000 times.



The U.S. Labor Department demonstrated its social media reflexes in pivoting off Boyhood actress Patricia Arquette’s acceptance speech to underscore its campaign for equal pay for work of equal value. 



DOL kept the conversation going by following up with similarly themed missives that underscored the original message.