3G Usage and Mobile Videos
The data shows a direct correlation between 3G penetration and usage of these services, with Italy, Spain and the UK-the countries with the highest percentage of 3G subscribers -- posting the highest numbers in consumption of mobile video and photo messaging.
The trend also holds true in the usage of mobile music and full tracks. For example, in January 2007, 12 percent of British, 10 percent of Italian and 9 percent of Spanish mobile subscribers transferred music to their mobile device, versus only 3 percent of Americans.
Mobile Content Types
With the exception of text messaging, which is still far more common in Europe than it is in America, consumption of mobile content that does not require fast networks or high-end devices, is very similar across all the geographies. In fact, the United States outperforms most European geographies in the usage of mobile e-mail and instant messaging, but Europe and the U.S. are very similar for ringtones and graphics.
The analysis found that the most significant difference between American and European mobile content consumers is in the usage of multimedia message service (MMS). In fact, between 20 and 31.5 percent of Europeans mobile subscribers reported that they used network services for photos or videos, while only 14.7 percent of Americans did.
There is (surprisingly) very little difference in the genres of news and information consumption but there is in the access method. EU5 prefer SMS alerts, U.S. browsing.