Over 30% of Survey Respondents Are Planning to Purchase an iPhone

Lightspeed Research, a leading global interactive data solutions provider, surveyed 39,000 people on its U.S. online panel in the days following the launch of the Apple iPhone on the 29^th June.

Thirty-two percent of those who do not currently own an iPhone stated that they do intend to purchase one, with 8% planning to purchase in the next 3 months and 22% planning to purchase some time in the future.

Respondents ages 44 and under are planning to purchase at a rate higher than those ages 45 and over. Forty percent of respondents ages 18 to 24 said they are planning to purchase an iPhone some time in the future, followed closely by 25 to 34 year olds (36%) and 35 to 44 year olds (33%).

The research shows that nearly 90% of the respondents have heard of the Apple iPhone. Although product awareness was evenly distributed across all age groups, a significantly higher number of young people ages 18 to 24 have actually seen Apple's new phone. According to the study, 41% of the overall respondents had seen an iPhone compared to 50% of the 18 to 24 year old respondents.

Among our respondents, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of those 45 or older purchased an iPhone.

During the launch phase, Apple placed limits on the number of iPhones consumers could purchase at one time. Thirty-four percent of our respondents stated that they personally purchased more than one Apple iPhone. Of those who have not purchased an iPhone, 6% said they tried to purchase one but the vendor was out of stock.

Based on our study, those who live in the Pacific region - home to Apple's corporate office - were nearly twice as likely as those who live in other regions to purchase an iPhone. The New England and Mid-Atlantic regions also showed above average purchase levels.

In an additional survey of 34,000 respondents conducted by Lightspeed Research on July 5^th, nearly half of those who would like to own an iPhone stated that the benefits of having music, movie, Internet and wireless all in one was the top reason.

"It's interesting to see that Americans, especially those under 45, continue to seek more functionality, including music, movies, internet and wireless, in a single package. According to our research, the iPhone frenzy should continue in line with increasing demand for emerging technology", said Anne Hedde, President and Group CEO of Lightspeed Research.